Sunday, November 22, 2015

Day 11.236 No-frills

I had to look it up.

Working on an ad campaign, I was interested in the etymology of the cliched term, no frills. As in this is a no-frills package. There is not much extravagance, very little exposition and nothing besides true value.

You want smoke and mirrors to distract your attention while we work?

If your answer to that simple question is in the affirmative, please PLEASE stop wasting your time here and surf elsewhere. There are waves waiting for you.

This is about desire, effort and reward, NOT about cushy, cozy and pampering rooms to take the place of them.

If you want results you must do the work, the homework and pass the tests.

Fortunately, we do them one day at a time. This scenario is not and off-on switch (like enlightenment) this is profoundly disciplined continual forward motion  because we believe that progress is a process.

You CAN handle the truth, and there it is.  Anybody that portends to have an alternative is playing you like a cheap fiddle. Want washboard abs in thirty days?

So when I wanted to offer a no-frills method of increasing one's health and fitness I had to dig well beneath the granite surface and take a closer look.

Because people are conditioned. And lazy. And impatient. And busy. I grant you all of that because I man a paddle in that same canoe.

Frills is in reference to fabric design and manufacture. Frills and lace comprise the skirts they used to can-can to in the Roaring Twenties and post-war France. Frills galore! Oh la la!

Here, we now need none.

We show up, do the work and support our teammates that are doing likewise. You want a fuzzy towel, a large locker, TVs above every treadmill, a massage and valet parking?

If that satisfies your requirements for a quality session I have no problem.

If you use that as proxy for hard work, I do.

You want the frills? Have at 'em.

We are no-frills.

And that means you have to work hard to stay here.

No comments: