Day sixty-four, trigger

Could it be as simple as this? Pulling the trigger?

When I toiled in magazine marketing we had two distribution theories.

One we called the shotgun approach. We spread as many copies to as many retailers as we could.

The second we called the sniper approach, a very selective, but lower volume distribution to only those outlets that met our target demographic.

It came down to efficiency and mathematics. And therefore profit.

Our model, and hence its challenge, was to work hard enough to raise the margin to its greatest volume and achieve our best return.

I was tasked with managing that campaign, and took great joy in seeing increases in sell-through percentage as well as bottom line profits.

The same principal seems to be true today.

We could all use a little more efficiency. We could all tighten up, clean the edges. Quit trying to sell retirement ideas to skateboarders. The big question, especially in fitness, competition and training, is exactly, how.

Fine tuning the sights on the high powered rifle of life, I will suggest that structure plays an important role. Precision and calibration.

What do you want?

If you feel, as we do, that your threshold power on the bike is a thing of importance, do something today that will result in its improvement.

Structure your time. Etch in marble two days a week specifically to enhance your power.

The shotgun approach would be saying "I want to get faster".

The sniper will focus on the target of specific, measured, structured and proven ways to improve.

Could be as easy as pulling the trigger.