Wednesday, October 1, 2008

Chapter 80




Chapter 80

"There are market forces at work here that could completely change the way we are doing business today by noon tomorrow."

That got his attention and he gave the kid on the treadmill to his right a long look.

The kid did have a modicum of street cred, and a history with the company. That was worth at least a listen to his ideas, so he, somewhat begrudgingly, engaged.

"Oh?"

"Fuck yeah, look at the technology, the shit they are doing in gaming, WiiFit, wireless, HD video, memory capability, video codecs, metallurgy, carbon fiber, data transfer, electronic media. You don't think there are a hundred MIT grads out there RIGHT THIS FUCKING INSTANT playing with all this in their rooms? Do you really think that our dinosauric hardware will withstand the next wave? Dude, go ask Ford, GM and that other outdated company. It is all about change, adaptation and the visionary use of new third party technologies and applications. We have the advantage, we have been doing this for almost 30 fucking years. We either re-tool now and use our leverage to keep existing market share and introduce a new product line, or we go the way of the brontosaurs. It is as simple as that."

Knowing that it is never as simple as that, he reached for his towel and wiped the sweat from his forehead.

"And I suppose that you have a plan?"

"Oh, yeah."

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