You know by now the levels of social hypocrisy I hang on the shoulders of pro sports*. You know that I do not subsidize them. I do not own a cable package. I do not have a fantasy team nor a vested interest in how the local teams fare. It cracks me up when people start wearing team colors (with somebody else's name on their back) after a win streak. I understand the need to be part of the hubris, the winning, the drama. That is easy. Everybody wants to belong to a club. And every club has dirty little secrets. Why worry about brain trauma when we can drink beer, eat wings, ogle at sexy babes and cheer sporting mayhem on a big screen?
It is entertainment. If you want to indulge, be my guest. But please keep in mind the management chess game is designed not so much to win games, but to win your heart and minds. They want you on their team because when your team wins YOU BUY MORE PRODUCT.
Simple. Brilliant. Effective. Repeatable.
Here is the list of advertisers and products that aired Sunday during whatever roman numeral'd game was "played" in NOLA. See if you can detect a pattern.
Car
Candy
Travel Agency
Junk Food
Junk Food
Go-Daddy porn
Car
Pepsi
Junk Food
Best Buy
Car
Junk Food
Underwear
Junk beverage
Go-Daddy porn
Cars
Cars
Coke
Milk
Beer
Junk Food
Shoes
Cars
Beer
Real Estate Agency
Junk Food
E*Trade
Car
Beer
Insurance (but don't drink and drive)
Space Camp ???
Insurance
Clothes
Deodorant
Cars
Beer
Pistachio nuts
Beer
Mio Water
Mobile phone
Cars
Mobile phone
NFL Network
Car
Detergent
Car
It's just a game.
*I still cling to the sophomoric notion that college sports retain a shred of street cred.
No comments:
Post a Comment