Second Generation

Kona Day Two. A big one. Huge day for the good guys. And that would be US!!! Had a very good launch to the Expo with the sock and headband promo garnering some decent buzz. I will add the footnote here that everybody, professional triathletes included, love free stuff and we were taking full advantage in creating good will in the process. As a good promotion should. We sold a few units, pushed the RCVs via the video (which has some audio glitches apparently caused by the mpeg2 compression codec for the DVD burn) talked to many potential CT users and captured four outstanding video interviews. And that isn't even the big news.

THE BIG NEWS: As you know, loyal VBAers, RCVman has spent a good deal of time painstakingly concocting a marketing strategy to push the existing RCV brand to the next level (as they say). This has included three years of analysis, data crunching, beat testing, video experimentation and the construction of virtual models designed to achieve one objective; TO GET MORE VIDEO TO YOU, and this, whether or not you use, rent, have access to, or own a CompuTrainer.

For thee years the boss has called this heresy at worst and a dilution of the existing brand at best. Monday night I presented the boss with a proposal outlining my ideas (50% promotion and 50% profit) and yesterday we met with Andy and Bill, the two vital WTC players we needed on our side, in our camp and at our party. Both said the idea was (and I quote again) a no brainer.

Resisting the urge to feel somehow insulted that I hadn't included enough high-brow merger-speak in the proposal, Chuck and I were soon exploring tangents and roll-out marketing plans with the "second generation" RCVs. Or, as I am already testing, RCV2g.

Not to commandeer all of your time today (and because I need to get back to the Expo) the RCV2g is all 31 of the IM 70.3 bike courses available as DVDs and downloadable, so that ANYONE CAN WATCH. You don't have to be a CT user to see the bike course of all 31 70.3 courses. And at a terrific price of, probably, $29.95.

Whaddya think?

Day Two pix:

My old pal Sarah Reinersten spent last year writing her book. Available on her site. Simon does the interview. One happy RCV family from Palm Springs. A 'heads-up' for CT schwag, and the view from our condo: Just add people.