Friday, September 25, 2009

Just Add Video


Hard to believe that it is the second day of Fall 2009. As soon as this is posted I am going out for my afternoon 5K in the park where is is currently 75 warm and sunny degrees. And, no, in case you were wondering, that doesn't make me any faster.

RCVman is making solid and steady progress with the "Most highly anticipated video release of the Year." That would be the annual Kona Expo video that we debut on 10.6, a mere four days before the thirty-first running of Ironman World Championships. So we get to watch the video on endless loop for eight hours a day, four days straight. Some consider this to be borderline water-boarding, so I do as much as possible to keep the energy levels up and entertainment factors high. I am very pleased with the voice over work that Tim Phelan did on the narrative. Plus, the score is a 100% pure rocking eclectic and heterogeneous crossing of several alternative genres, (and one basic one). Want some for instances?

Down by the Sea. Wooden Shjips. Sisyphus in 1969.
Not Right Now. Stone Coyotes. Only Vocal, JL Hooker meets HL Mencken.
Release It. Afro-Celts. What your sprocket hears when you descend.
The Moon is Down. Explosions in the Sky. The color of carbonation.
Pound it Out. Booker T. (With the Drive by Truckers and Neil Young). OMG.
The National Anthem. RadioHead. Twilights last gleaming in the danger Zone.
Fishing. Widespread Panic. Hook, line and sinker.
Playing in the Band. Dead. Jerry shredding at 10,000 notes per minute.
Long Bay. Charlie Hunter Trio. Chipotle and champagne.
BMW. Chicago Artbeat. Just like it sounds, 'cept on a bike.

Hey, all I have to do is add the video!

Added to the pomp and happenstance of the video release are the other promo components of the Big Island week. We are giving away a free pair of RaceSox or a head band with the purchase of any Real Course Video. The posters that advertise this huge, special event are in the shape of an athletes body. I am having some "Heads on Sticks" make to attach to the top of the posters with the heads displaying the actual bands. Then, the "feet" holding everything up are wearing the socks. I hope this all looks as good "live" as it did when I drew it up, so wish us luck. As we advertise in three heavily trafficked areas, we have three poster locations, each featuring the head of the one of the crew. I hope Simon and Chuck will be pleased with my Phososhopping their mugs. Mine is shown as the example. Guess I should have shaved!

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